Chris drops by from time to time to relate her thoughts on the way to publishing stardom. From moving past shattered illusions about the publishing industry to going it alone as a self-published author, all will be discussed in great detail with plenty of smart ass attitude and flat-out mockery. Even those unfamiliar with the publishing industry can learn a thing or seven. A smart author is a smart businessperson, and that's our focus. Subscribe in a reader
How Marketing is Supposed to Work
July 31, 2010Chris, I don’t mean to sound silly, coy, or to pry, but why do you not have people opt-in to receive your manifesto? You’d be building an email list of followers who’ll eventually turn into customers, clients, etc. You are sitting on a goldmine here far beyond what’s being tapped now. Why not make this [...]
The Power of Inspiration
July 19, 2010Make it fun and people will come. If you’re unsure of how to start a grassroots marketing campaign, a fantastic example comes from the movie, American Shopper (buy it here, watch it there). It’s all about the inception of aisling: the national sport of shopping with style. Basically, each person is a performance artist tasked [...]